About

Minna Studio is a content strategy and creative agency bringing rhyme, reason and rhythm to everything we do.

Our studio is purposefully small, curiosity-driven and editorially minded (i.e. former editors!). We love the energy of new beginnings as much as we love the creative flow that comes from working with long-time clients and friends.

We are currently booking new projects for 2024. INQUIRE.

What we do

(Oh, so many things.)

We develop brand foundations, launch digital worlds, establish (or clean up) content ecosystems. We apply ruthless editorial instincts to everything we do—whether it's writing a one-liner or untangling a messy user experience.

We build beautiful websites, produce campaign creative and write blog posts and product pages that bring all the search traffic to your house. We form partnerships and rally teams to make visions into realities.

Who we do it for

Our clients are interesting people doing interesting things: small architecture firms, beloved Target beauty brands, big-time podcast producers, award-winning restaurants, regional tourism agencies and solo entrepreneurs.

Our team has experience working in tech on dual-sided marketplaces, community-as-product models (app + web-based), as well as leading editorial strategy on two of the highest ranked food websites on the internet.

Minna is also the strategy partner at The Restaurant Project, where we work specifically with restaurants, food and beverage brands in tandem with some amazing photographers and videographers.

Dream projects include:

  • branding, messaging + identity for a pickleball startup

  • establishing an ethical travel company’s blog

  • web and Pinterest strategy for an interior designer

  • UX writing for an industry-disrupting healthcare app

  • producing a documentary on third culture kids

  • ghostwriting a cookbook by Padma Lakshmi

The Team

The people you see are into things like grammar and website traffic patterns.

Annie D’Souza

Head of Content & Creative

Nikki Fox

Senior Content Strategist + UX Writer

  • “This is seriously the best writing I've seen from any brand I've ever worked with.”

    Britta Chatterjee, Odele Beauty Co-Founder

    ★★★★★

  • "Your ad creative delivered FAR more clicks and views than what we tested prior. We’re so pleased with the numbers and hope we have the chance to work together again in the next few months! (We have a few million impressions on YouTube so lots of folks saw your excellent work.)

    Rafeena Ahmad, Marketing Manager at Marketplace by APM (American Public Media)

    ★★★★★

  • "Our new media partner was so complimentary of the work you've done on our blog! They called out posts driving organic search rankings/traffic and others right on the cusp of #1. They encouraged us to double-down next year. Hope we say it enough: you’re killing it, amazing work!"

    Kim Francis, Odele Chief Growth Officer

    ★★★★★

  • "Annie is a creative thinker. A thinker of big ideas, and a facilitator of all the small and thankless work it takes to see those ideas to fruition.""

    Colleen Curtis, Head of Community Experience at Reddit (formerly VP of Community at Yelp)

    ★★★★★

  • “Thank you so much for your team’s creative brilliance on this website project. It has been such a massive joy to share!”

    Jenna Myrland, interior design consultant

    ★★★★★

  • “Minna ties everything together and helps bring meaning to all the creative work we make.”

    Eliesa Johnson, The Restaurant Project

    ★★★★★